Helping early stage B2B SaaS teams
get clarity on onboarding and usability.
Helping early stage B2B SaaS teams get clarity on onboarding and usability.
Helping early stage B2B SaaS teams get clarity on onboarding and usability.
Short, focused engagements to identify friction and decide next steps without long design cycles.
Short, focused engagements to identify friction and decide next steps.
Short, focused engagements to identify friction and decide next steps without long design cycles.
A selection of Product Design work across
SaaS, Healthcare, and Complex digital systems.


A selection of Product Design work across SaaS, Healthcare, and Complex digital systems.


A selection of Product Design work across SaaS, Healthcare, and Complex digital systems.


What I do
What I do
What I do
Most engagements start with a focused UX Audit or a small well-scoped Redesign, then expand as needed.
Most engagements start with a focused UX Audit or a small well-scoped Redesign, then expand as needed.
Most engagements start with a focused UX Audit or a small well-scoped Redesign, then expand as needed.
UX AUDIT
01
Evaluation of onboarding and core product flows to identify usability risks, friction points, and decision bottlenecks. Delivers a clear, prioritized set of recommendations teams can act on quickly.

UX AUDIT
01
Evaluation of onboarding and core product flows to identify usability risks, friction points, and decision bottlenecks. Delivers a clear, prioritized set of recommendations teams can act on quickly.
Onboarding
Usability
Product Clarity

UX AUDIT
01
Evaluation of onboarding and core product flows to identify usability risks, friction points, and decision bottlenecks. Delivers a clear, prioritized set of recommendations teams can act on quickly.
Onboarding
Usability
Product Clarity

ONBOARDING DESIGN
02
Design of onboarding flows that help users understand value faster and move confidently through first time setup, with a focus on reducing cognitive load and improving early activation.

ONBOARDING DESIGN
02
Design of onboarding flows that help users understand value faster and move confidently through first time setup, with a focus on reducing cognitive load and improving early activation.
Activation
First Time Use
Flows

ONBOARDING DESIGN
02
Design of onboarding flows that help users understand value faster and move confidently through first time setup, with a focus on reducing cognitive load and improving early activation.
Activation
First Time Use
Flows

PRODUCT SUPPORT
03
Ongoing support for product decisions, iteration, and refinement when continued collaboration makes sense. Includes improving existing flows, resolving usability issues, and clarifying complex interactions.

PRODUCT SUPPORT
03
Ongoing support for product decisions, iteration, and refinement when continued collaboration makes sense. Includes improving existing flows, resolving usability issues, and clarifying complex interactions.
Iteration
Product Decisions
UX Improvements

PRODUCT SUPPORT
03
Ongoing support for product decisions, iteration, and refinement when continued collaboration makes sense. Includes improving existing flows, resolving usability issues, and clarifying complex interactions.
Iteration
Product Decisions
UX Improvements

END TO END PRODUCT DESIGN
04
Design of complete product experiences from concept through high fidelity execution, focused on building scalable, structured interfaces for complex SaaS products.

END TO END PRODUCT DESIGN
04
Design of complete product experiences from concept through high fidelity execution, focused on building scalable, structured interfaces for complex SaaS products.
SaaS
B2B
Complex System

END TO END PRODUCT DESIGN
04
Design of complete product experiences from concept through high fidelity execution, focused on building scalable, structured interfaces for complex SaaS products.
SaaS
B2B
Complex System

What to expect
What to expect
What to expect
01
Context
We start with a short conversation to understand your product, current challenges, and what you are trying to improve. This helps determine whether a focused audit or redesign is the right next step.
01
Context
We start with a short conversation to understand your product, current challenges, and what you are trying to improve. This helps determine whether a focused audit or redesign is the right next step.
Context
01
We start with a short conversation to understand your product, current challenges, and what you are trying to improve. This helps determine whether a focused audit or redesign is the right next step.
02
Focused work
If there is a good fit, work typically begins with a focused UX audit or a small, well scoped redesign on a single flow, often onboarding or a critical user journey.
02
Focused work
If there is a good fit, work typically begins with a focused UX audit or a small, well scoped redesign on a single flow, often onboarding or a critical user journey.
Focused work
02
If there is a good fit, work typically begins with a focused UX audit or a small, well scoped redesign on a single flow, often onboarding or a critical user journey.
03
Next steps
You receive clear findings and recommendations you can act on. From there, teams either implement internally or continue with focused redesign or ongoing product support.
03
Next steps
You receive clear findings and recommendations you can act on. From there, teams either implement internally or continue with focused redesign or ongoing product support.
Next steps
03
You receive clear findings and recommendations you can act on. From there, teams either implement internally or continue with focused redesign or ongoing product support.
Let's Talk
Let's Talk
Let's Talk
If you are an early stage founder or product lead building a B2B SaaS product and want clarity around onboarding, critical flows, or overall product usability, feel free to reach out. The first step is a short conversation to understand your product, assess fit, and decide next steps.
If you are an early stage founder or product lead building a B2B SaaS product and want clarity around onboarding, critical flows, or overall product usability, feel free to reach out. The first step is a short conversation to understand your product, assess fit, and decide next steps.
If you are an early stage founder or product lead building a B2B SaaS product and want clarity around onboarding, critical flows, or overall product usability, feel free to reach out. The first step is a short conversation to understand your product, assess fit, and decide next steps.
You will be taken to Contra to share a bit of context or request a short intro call. No commitment required.
You will be taken to Contra to share a bit of context or request a short intro call. No commitment required.
You will be taken to Contra to share a bit of context or request a short intro call. No commitment required.
Prefer email? You can reach me directly at
Prefer email? You can reach me directly at
Prefer email? You can reach me directly at








