Helping early stage B2B SaaS teams
get clarity on onboarding and usability.

Helping early stage B2B SaaS teams get clarity on onboarding and usability.

Helping early stage B2B SaaS teams get clarity on onboarding and usability.

Short, focused engagements to identify friction and decide next steps without long design cycles.

Short, focused engagements to identify friction and decide next steps.

Short, focused engagements to identify friction and decide next steps without long design cycles.

What I do

What I do

What I do

Most engagements start with a focused UX Audit or a small well-scoped Redesign, then expand as needed.

Most engagements start with a focused UX Audit or a small well-scoped Redesign, then expand as needed.

Most engagements start with a focused UX Audit or a small well-scoped Redesign, then expand as needed.

UX AUDIT

01

Evaluation of onboarding and core product flows to identify usability risks, friction points, and decision bottlenecks. Delivers a clear, prioritized set of recommendations teams can act on quickly.

UX AUDIT

01

Evaluation of onboarding and core product flows to identify usability risks, friction points, and decision bottlenecks. Delivers a clear, prioritized set of recommendations teams can act on quickly.

Onboarding

Usability

Product Clarity

UX AUDIT

01

Evaluation of onboarding and core product flows to identify usability risks, friction points, and decision bottlenecks. Delivers a clear, prioritized set of recommendations teams can act on quickly.

Onboarding

Usability

Product Clarity

ONBOARDING DESIGN

02

Design of onboarding flows that help users understand value faster and move confidently through first time setup, with a focus on reducing cognitive load and improving early activation.

ONBOARDING DESIGN

02

Design of onboarding flows that help users understand value faster and move confidently through first time setup, with a focus on reducing cognitive load and improving early activation.

Activation

First Time Use

Flows

ONBOARDING DESIGN

02

Design of onboarding flows that help users understand value faster and move confidently through first time setup, with a focus on reducing cognitive load and improving early activation.

Activation

First Time Use

Flows

PRODUCT SUPPORT

03

Ongoing support for product decisions, iteration, and refinement when continued collaboration makes sense. Includes improving existing flows, resolving usability issues, and clarifying complex interactions.

PRODUCT SUPPORT

03

Ongoing support for product decisions, iteration, and refinement when continued collaboration makes sense. Includes improving existing flows, resolving usability issues, and clarifying complex interactions.

Iteration

Product Decisions

UX Improvements

PRODUCT SUPPORT

03

Ongoing support for product decisions, iteration, and refinement when continued collaboration makes sense. Includes improving existing flows, resolving usability issues, and clarifying complex interactions.

Iteration

Product Decisions

UX Improvements

END TO END PRODUCT DESIGN

04

Design of complete product experiences from concept through high fidelity execution, focused on building scalable, structured interfaces for complex SaaS products.

END TO END PRODUCT DESIGN

04

Design of complete product experiences from concept through high fidelity execution, focused on building scalable, structured interfaces for complex SaaS products.

SaaS

B2B

Complex System

END TO END PRODUCT DESIGN

04

Design of complete product experiences from concept through high fidelity execution, focused on building scalable, structured interfaces for complex SaaS products.

SaaS

B2B

Complex System

What to expect

What to expect

What to expect

01

Context

We start with a short conversation to understand your product, current challenges, and what you are trying to improve. This helps determine whether a focused audit or redesign is the right next step.

01

Context

We start with a short conversation to understand your product, current challenges, and what you are trying to improve. This helps determine whether a focused audit or redesign is the right next step.

Context

01

We start with a short conversation to understand your product, current challenges, and what you are trying to improve. This helps determine whether a focused audit or redesign is the right next step.

02

Focused work

If there is a good fit, work typically begins with a focused UX audit or a small, well scoped redesign on a single flow, often onboarding or a critical user journey.

02

Focused work

If there is a good fit, work typically begins with a focused UX audit or a small, well scoped redesign on a single flow, often onboarding or a critical user journey.

Focused work

02

If there is a good fit, work typically begins with a focused UX audit or a small, well scoped redesign on a single flow, often onboarding or a critical user journey.

03

Next steps

You receive clear findings and recommendations you can act on. From there, teams either implement internally or continue with focused redesign or ongoing product support.

03

Next steps

You receive clear findings and recommendations you can act on. From there, teams either implement internally or continue with focused redesign or ongoing product support.

Next steps

03

You receive clear findings and recommendations you can act on. From there, teams either implement internally or continue with focused redesign or ongoing product support.

Let's Talk

Let's Talk

Let's Talk

If you are an early stage founder or product lead building a B2B SaaS product and want clarity around onboarding, critical flows, or overall product usability, feel free to reach out. The first step is a short conversation to understand your product, assess fit, and decide next steps.

If you are an early stage founder or product lead building a B2B SaaS product and want clarity around onboarding, critical flows, or overall product usability, feel free to reach out. The first step is a short conversation to understand your product, assess fit, and decide next steps.

If you are an early stage founder or product lead building a B2B SaaS product and want clarity around onboarding, critical flows, or overall product usability, feel free to reach out. The first step is a short conversation to understand your product, assess fit, and decide next steps.

You will be taken to Contra to share a bit of context or request a short intro call. No commitment required.

You will be taken to Contra to share a bit of context or request a short intro call. No commitment required.

You will be taken to Contra to share a bit of context or request a short intro call. No commitment required.

Prefer email? You can reach me directly at

Prefer email? You can reach me directly at

Prefer email? You can reach me directly at

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